The proper charging rater is determined by your use ----if you do alot of night driving it needs to be higher, if you only drive daylight long trips it would need to be lower.
For my needs on my car I use 14-15 amps, I use direct fit Halogen headlight bulbs, I use the headlights as a regulator, I have never used a "maintainer", so far my Optima battery has gone 14 years, if I am going on a drive of 100 miles I will turn on the headlights about 60 miles into the drive, the 14 amps is enough to have a +1 amp with the lights on.
If I only drove in daylight I would set my rate about 6-10 amps, but I drive about 50% at night.
The only time I had mine set to peg the ammeter all the way was when I was using 50cp regular bulbs ---18-20 amps is too high for long generator life but it was the only way they were bright enough to see.
Having the proper charging rate doesn't mean that you will show a + charge all the time, most likely your proper setting will mean that you will run with a - charge with the lights on, the idea is that on average a little more is put in than you take out.
When the cars were in everyday use if the battery used too much water your charge rate was too high, if the battery got weak the charge rate was too low---read battery charge and adjust.
If you want to take the guesswork out of it a voltage regulator might be for you ---Tom makes a good one, he will probably add his comments soon.