Single-stage urethane paints are also very durable; these are also used for refinishing porcelained sinks, tubs, and other appliance and bathroom fixtures.
I believe POR-15 is a urethane paint. I used it on the front suspension of my '41 De Soto a few years back... it is a bit fussy to work with, but seems to be holding-up very well.
Personally, I do not like the look of powder-coat finishes... something
about them looks "odd".
Frank I believe the bath & fixture paint you refer to is actually Polyurethane enamel. This is probably the strongest sprayable coating available and is used on aircraft, bridges and some equipment. One of the name brands is called "Endura".
I sprayed several fishing boats, my personal speedboat and a 50 foot sailing boat with it in the 80's and the results where amazing. It has a deadly icocyanite hardener and powerfull reducers... the overspray carries for miles and ruins everything it lands on. The PPG version was called Durethane & last time I checked it was pulled from the shelves.
POR-15 is entirely different. While POR15 has admirable strength, if the directions are followed EXACTLY, it has ZERO ultraviolet resistance and will breakdown rapidly with exposure to direct sunlight. The catalyst for POR-15 is moisture, explaining why it stains your skin almost instantly ...due to the moisture in your body. I use it in my business occassionally over severe rust, but find Rustoleum with dryer is more user freindly, somewhat softer, but longer lasting over carefully prepped, hidden, rust areas.
In short, every paint on the market has an application it excells in. Unfortunately paints & coatings are more often applied OUTSIDE of the instructions defined by the manufacture. They get a "bad rap" because that's all the viewer sees.

.... I'm not trying to sound like the proverbial "know-it-all" , but everything I say here is from 30 years of painting customer & personal items. YES I make mistakes...but I also delete as many letters as I post, in an effort to ONLY post info I believe as fact.