Kinda Model A - Digital License Plates

[Vern]

The New York Times reported that a company, Reviver Auto, is testing out digital license plates, in California (of course). The plates will be a digital screen replacing the old-fashioned stamped metal plates. These new plates can display anything, making it easy to switch designs if you want a vanity plate. I can go from A VICKY to a 1931 Alaska plate, to what ever...probably even add emojis!
Amber alerts can be flashed on the plate and if the car is stolen, the plate can change to display that fact.
Because the plates will be GPS connected, advertisers could display ads on the plate when it is parked, even targeting the car if nearby. Who will be first; Snyder's, Bert's, Brattons, probably Macs?
The pilot program has rolled out in Sacramento, with 24 Chevy Bolts, and the state is only allowing a small percentage off the vehicles in the state (now) to use them.
Now the good part: the cost will be $699 plus $99 for the first year and then $75 a year after that to connect. They think the cost will drop by 30% when more advertisers sign on! And, owners will maybe get a rebate or discount for agreeing to promote products. No mention if the cost is on top of the DMV fees. Probably, this is California after all!
Gotta stay connected out here!

 

[Gary WA]

Another way to track you!!!!

 

[texas webb]

Stupid idea.

 

[Ted Duke]

From the land of absurdity!

 

[MBI Houston]

Hey Gary! You sure nailed Walter's attitude about the digital license plate. Gotta love this site.

 

[fortyonerag]

Not only can they track you, but they can tell when you're speeding.

 

[rfitzpatrick]

Allstate Insurance offered me a devise that would track -- saying increase my policy prices discounts -- we declined.

 

[denis4x4]

My son has the plug in from Progressive on his Jeep and it has saved him more than a few bucks in premiums. I’ve given up on the privacy issues a long time ago. That cell phone in your pocket knows more about you than you can imagine. And, that info can be accessed by everybody from your insurance company to the grocery store chain. Enjoy!

I’ll bet California makes a 6 volt version so they can collect fees from classic car owners!