I don't mean to nit-pick or confuse folks but:
Make sure you keep the terms straight. There is the initial advance that you set your spark to when the distributor is installed in the engine.
Then there is the advance built into the distributor (auto advance) that adds to the initial advance when the RPM's are increased.
Then there is total advance which is the upper limit of the sum of initial advance and the built in distributor advance.
Sometimes people confuse total advance with the distributor's built in advance. Your engine builder or HC head manufacturer will have a suggestion for the best total advance as well as your initial advance setting which will provide you with what you want your built in advance should be limited to (often on the order of 20°).
There, that wasn't confusing, was it?