The design of the rear axle housings are such that when grease is pumped through the grease fitting the grease goes into a circurlar groove that is cut into the inside diameter of the housing. The grease is then trapped between two seals, the one around the axle shaft, and the one on the outboard side of the wheel bearing in the brake drum. This trapped grease is then forced out around the circumference of the axle shaft and the clearance on the ID of the bearing hub on the housing. The grease is then forced into the bearing. A torturous route at best.
Unless someone has had the axle housing apart in recent years the circular groove is usually plugged with crud and the seal on the axle shaft is shot. I have dissassebled many rear ends and found this condition. The owner who continually pumps grease in through the fitting, if he is able to get any in at all, causes the grease to migrate down the axle shaft toward the differential instead of going the other direction. I have found axle shafts with an inch or more diameter of grease centrifuged along the axle shaft half way to the differential.
It is my belief that if you pack the rear wheel bearings with grease when you do a brake job, it should not need greasing again until the next brake job.
On my two cars the rear ends have been overhauled in recent years and have new seals and the circular groove, the grease fitting, and the hole it resides in cleaned out. Whenever I grease the car I give it a couple shots because I can, but I doubt it is necessary.
Tom Endy