I've never used cruise-control in any car and rarely use air-conditioning.
I could easily do without electronic ignition (and any electronics in my vehicles) as well as automatic choke, power seats, power windows, power brakes, power antenna, seat heating elements and many of these elite options in many cars and trucks nowadays.
All I need in my truck is an engine that has enough power to do what I need and an 8-foot bed for hauling. My final truck is a 2007 F150 w/4.2L V6 white work package. And those have junk in them I've never used. That was their stripped down business model.
As far as the company promoting one gender or the other, I don't think it is done right unless they are promoting BOTH EQUALLY. All Private companies need to stop politicizing all things that are not political.