Conventional wisdom is to put the rolled seam of the fire ring up. If the seam etches its contact surface, it's the surface that's easier to remove and have machined.
Some do it the other way. Probably doesn't make a great deal of difference.
on most head gaskets there will be a small notch on the front of the gasket to tell you its the front,and joe way is right, the fire ring goes up, what would you rather surface, the head or the block? common sense says up
