The "78" denotes a part released for 1937. The book will show you that '37 drums are the same through 1939 (part numbers remained the same until a part was actually redesigned), and that rears replace the 1936 drum.
The 1108 denotes what the part is...but it isn't in the book. Why??
Because 1108 is the number for the HUB, and Ford did not sell hubs or drums alone; they only sold them as an assembly of hub, drum, and a hatful of studs, so the book shows a number that refers to the entire assembly. Only the studs were available as replacement parts.