I agree - ugly as is. But I could see it in a Disney parade with colorful paint and a red-jacket brass band in the back - maybe even Mickey waving out the passenger side and Donald hanging on the back.
eBay listing says "It was imported into Argentina in 1930 as a hearse" but the rear fenders (and maybe bumpers) sure look like late-30s/40s.
I do not find it particularly attractive, and as another Barner wryly stated, "I wouldn't be caught dead in that thing!"...
However, it IS a period hearse body, and I believe it is largely comprised of hand-carved wood.
Aesthetics aside, it is a significant example of a period "funeral car"...
For some more pics of other ... interesting... period hearses, flower cars, etc, Google "professional car association" - or something like that... there is a group dedicated to the history and preservation of "professional" vehicles, as hearses & ambulances are sometimes called.