When adjusting the "37", or any Ford with cable brakes, be sure all cables between the cross shaft and the backing plates are free to move in their housings. Before adjusting, with each wheel off the ground, block the brake pedal down. At the wheel, turn the adjuster until the wheel is locked, then back it off just enough to be able to turn the wheel. Do this at each wheel, then release the pedal. If you need more or less pedal travel, adjust the connection between the cross shaft and the pedal.