How long until the data is all over the place with no money exchanging hands with the AACA?
How many download books, music, movies etc without paying a dime?
That likely already happening with each groups information. It will always happen and it is proven to not be effective to not embrace the facts.
People have already scanned in the Model A magazines for themselves. I am sure some have already been shared.
As for the business model. Some people want the physical magazines anyway. Others get the copied information because they want to see if they they like it. Often a percentage of the people will then spend the money for a legal set if they feel it is a useful product. Yes, a portion of the people will not buy the set.
The music industry found this to be true. While they still maintain their copyright prosecutions, they also know piracy adds to there business model. Many people want to hear the music before they buy it. In fact the piracy levels dropped when the music groups started giving the music out for free on places like Youtube. Sales have been pretty good of the music still. They make lots of money.
It is matter of adapting to the new technologies.
If the clubs want to get the young crowd they had better start embracing the technolgies a bit harder. They need more going on with the websites and they need to be less stingy with the information. Stop worrying about selling the info and remodel the business to work with the future. You have to make it tech friendly.
A good point is to consider is how the technical information has become less important with the advent of Fordbarn. You do not need the 12' stack of magazines full of mostly dated information. You go to the net to get the current accurate information.
I do not know the best solution, but I do know that we should probably be looking what clubs for younger cars (the have younger people) do and figure out what works.