The Borg-Warner Long design clutch has counter weights that are affected by centrifugal force. As the clutch spins faster under full engagement, the centrifugal force applies more pressure to the plate which eliminates the need for stronger springs that would cause a higher pedal pressure to disengage. This design created a need for the pressure plate bolt pattern that is a characteristic of the type.
George Borg, of Borg & Beck, was a pioneer in the single plate clutch technology in the early days of the automobile. When Borg & Beck and other companies merged with Warner Gear in 1928, it became the a premiere source for all sorts of clutch products. At the insistence of Roy Ingersoll, the Long Manufacturing Company of Detroit was also brought into the fold with its clutch designs. This mated the Long type pressure plate with the Borg & Beck type clutch disc designs all under one name.