As a side note you should have noticed how almost all oil filters became smaller,this was an easy way to start to reduce oil required in an oil change without doing anything but reducing volume of oil in the engine.Imagine taking 1/3 of a quart of oil out many many oil changes.That was a no brainer.
R
1/3 of a quart per car times several hundred thousand cars and pretty soon you have enough money for the CEO's bonus!