My apologies for mis-reading your post Steve. When I read, “I have a 34 Ford script battery with an Optima battery inside the case which is deader than a door nail and Optima doesn't make that size battery anymore” my first thought is that the applications I've seen like that are typically 6-volt batteries and we still make those. They can be challenging to find at some retailers, because they are not big sellers and many retailers don't want to give up shelf space for them.
Alan (and John), I finally tracked down one of our longer-tenured engineers, who was traveling on business this week. When I asked him when we re-designed our 6-volt battery, he looked at me like I had a third eye. Re-designing any of our products requires a significant investment in capital and tooling. I sat through part of that process when we started offering the DS46B24R, which is identical in every way to our Group 51 battery, except that it has the “pencil post” terminals commonly used on the Prius. I've only been working for Optima since 2009 and even at that point, I wasn't privy to all the aspects of the business. So I guess I have to ask you guys at what point did you notice a change in the design of our 6-volt batteries?
If I can find that out, I can at least have another conversation with our engineering team about the changes made to the 6-volt. I would say it is unlikely that any changes would be made in 6-volt production without significant commitments for additional volume that will justify the expense. I'm not allowed to disclose production volume, but everyone in the industry knows 6-volt sales are by their nature low volume, because it's a 12-volt world. It would probably take an OE customer, like the VW Eos, to make a legitimate business case for a change in the 6-volt because a small segment of the collector car market just isn't big enough. Is it possible there was a change around 2005 or 2006, which led up to the launch of the Eos?
Jim McIlvaine
eCare Manager, OPTIMA Batteries
www.facebook.com/optimabatteries