It seems like the more the valve lever is pulled the harder the shifts. Lengthen the rod should ease up on the shift. Make small adjustments at a time and RECORD the number of turns so you can go back to what you had if it gets worse.
The more the lever is pulled the higher the shift pressure becomes. The throttle valve, or TV for short, controls the shift pressure. At high pressure, it signals downshift when you really press down on it.