1938 Ford Standard Coupe

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Book - The Early Ford V8 as Henry built it
This is the book that 38 coupe recommended in Post 78
It was endorsed by Seth Swoboda in Post 79
I also highly recommend this book if you are into Early Ford V8's
This book can be purchased from the Early Ford V8 Foundation Museum for $30
 
For anyone who is interested and does not already have a copy, I'll put a link to the V8 Foundation store where you can get that book: click here.
 
Given my user name it probably surprises no one that I'm a bit biased towards this thread. To keep the party going I'll add two more pictures of 38 standard coupes.

I like the unmodified, not accessorized, look of the coupes in these pictures.

First, a neat old photograph I found somewhere.What I find really fun is in addition to the coupe on the left there is the front of another 38 standard Ford peaking into the photo on the right edge.
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Next is a another plain coupe at a service station.
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38 Standards
 

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Time to add pictures of my coupes.
First is the car I got from my father, This picture makes the car look much better than it really is, but also shows off the great lines of a 38 coupe. Some of you may have seen this picture before.
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38 coupe said:
Well I'm off to go look at a 38 standard coupe. I hope it is as good in person as it looks in pictures.
Click to expand...

I looked, and I bought it. Here is my new 38 standard coupe. Anyone have a good set of 38 standard hubcaps they wouldn't mind selling me?
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This one is the new purchase
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This one inherited from his dad.
Congratulation Fred on your new purchase. I love it.
 
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Leithfield JUly 2023.jpgA

1938 Deluxe Coupe recently purchased. Note with this car there is a separate control for each side under sunvisor for wiper operation.
Was this a standard fitting?
Phil NZ
 
Phil Gillespie said:
View attachment 524083A

1938 Deluxe Coupe recently purchased. Note with this car there is a separate control for each side under sunvisor for wiper operation.
Was this a standard fitting?
Phil NZ
Click to expand...




Hi Phil


I think I recognize that car, if I am correct it was restored in the 1970's using all the best original parts available at the time. The wipers do have individual controls, my 37 is the same, the passenger wiper was not needed most of the time so it was easy to find a good one in the day. Drivers side not so easy.


Geoff
 
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Illustration of the "as originally released" 1938 Ford Standard Coupe from the original Sales Brochure.
Note absence of chrome trim on the Grille, no full length body chrome strips and painted Windscreen Frame.
It is apparent that sales of these early Standard models was disappointing and Ford added extra trim very early on to entice buyers.
Today, these "plain" early 1938 Ford Standard models are very rare.
 
For years I have had a framed copy of the early "as originally released" 1938 Ford Standard coupe page. I find it interesting that the small drawing of the black coupe in the bottom right corner uses a reflection to make a bright line about where the stainless trim was later added.
 
From the attached Sales Figures, you can see how popular the 1938 Ford Standard Coupes were, outselling the other coupes:-

Standard 5 Window Coupe - 34,059
Deluxe 5 Window Coupe - 22,225
Deluxe Club Coupe - 7.171
 
mercman from oz said:
From the attached Sales Figures, you can see how popular the 1938 Ford Standard Coupes were, outselling the other coupes:-

Standard 5 Window Coupe - 34,059
Deluxe 5 Window Coupe - 22,225
Deluxe Club Coupe - 7.171
Click to expand...

The times, they were tough. Save a buck wherever you could.
 
30ccpickup said:
The below website is an interesting read with information on the 38. I am not sure how accurate it is the production numbers vary from the above.

https://auto.howstuffworks.com/1937-1938-ford.htm#pt2
Click to expand...

Regarding accurate reporting, consider the previously published reports relied on for “new” reports, where inaccuracies and typographical errors become “fact” by reason of repeated sloppy research. One example here being the reported discontinuance of Ford’s DeLuxe Tudor Sedan for 1938.
 
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