Victoria Radiator Shell ... and Script Emblem by Chuck Christensen
here is the article in a more legible form
I have heard many times that some of the first Victoria Coupes off the assembly lines had the 1930 style radiator shell, and I figure that this is probably true. Maybe that particular plant hadn't received the new style shell in time. But when was the new 1931 style shell available? U.S. Patent number 1,840,881, filed by Harold Blair of Ford Motor Company on May 6, 1930 and granted on January 12, 1932, covers this "four piece shell" we see on the 1931 models. Four pieces refers to the main shell, the bottom piece and the two painted inserts.
According to the Ford Motor Company Instruction & Assembly Change Letter #92 dated October 31, 1930, "A new design Radiator Shell is adopted for use on all Victoria Coupes, and is to be used on all other Deluxe Models starting no later than November 10, 1930. . .. It must be understood that all Victoria Coupes from the first must have this type of Radiator Shell assembled."
The Change Letter goes on to describe this new shell. "Instead of being entirely of Polished Rust less Steel, the new design Shells will have the upper and lower panels (wherein the name plate and starting crank hole cover are assembled) painted the same color as the body."
Instruction and Assembly Change Letter #103 dated January 29, 1931 states that the new design radiator shell is to be assembled on "all passenger types and the Deluxe Delivery, replacing the present one-piece rustles steel shell for production and service, when stocks are exhausted, (approximately February 5 ).
In addition to the change in the radiator shell design mentioned in the aforementioned Change Letter #92, it states; "The Name Plate is also redesigned so that the name "Ford", in script, and the groove around the name, are depressed. The word "Ford" and the groove will be painted at the Branches the same color as the body".
The change to having the emblems painted body color is also mentioned in the Ford Engineering Release dated May 5, 1930 for the Radiator Name Plate Assembly A-8212-B, "For use with A-R200- C (4 piece rad shell) released for models as noted. Note-Same as A-8212-Al except the background will not be enameled but painted by Ford to match body color."
I also have a copy of a Ford drawing of the newly designed name plate which indicates that the depressed Ford script and the groove around the edge is to be "primed by the supplier and will be painted by Ford. This name plate is to he assembled with the 4-piece designed Radiator Shell." The drawing doesn't have a readable date on it so we don't know when it was done.
From the information available it appears that the 1931 design radiator shell and name plate was in the works early in 1930 as Ford was preparing for introduction of the Victoria and possibly the deluxe models to help spur on sales. Obviously the Name Plate change to be painted Body color was changed at some later date prior to the Victoria being introduced.
Materials used for this article were provided by Larry Sadoski, with permission given for their use.