A fairly complete list:
1940 saw an early reference to the idea of a
designated driver:
- It's best for / One who hits / The bottle / To let another / Use the throttle / Burma-Shave
More safety slogans in 1941, along with ads:
- Don't stick / Your elbow / Out so far / It might go home / In another car / Burma-Shave
- At intersections / Look each way / A harp sounds nice / But it's / Hard to play / Burma-Shave
- From / Bar / To car / To gates / Ajar / Burma-Shave
- Broken romance / Stated fully / She went wild / When he / Went wooly / Burma Shave
Possibly the ultimate in self-referencing signs, leaving out the product name. This one also adorns the cover of the book:
- If you / Don't know / Whose signs / These are / You can't have / Driven very far
The war years found the company recycling a lot of their old signs, with new ones mostly focusing on
World War II "propaganda":
- Let's make Hitler / And Hirohito / Feel as bad / as Old Benito / Buy War Bonds / Burma-Shave
- Slap / The Jap / With / Iron / Scrap / Burma-Shave
1947:
- Don't lose / Your head / To gain a minute / You need your head / Your brains are in it / Burma-Shave (repeated in 1963)
- Car in ditch / Driver in tree / Moon was full / And so / Was he / Burma-Shave
- I use it too / The bald man said / It keeps my face / Just like / My head / Burma-Shave
- In Cupid's little / Bag of trix / Here's the one / That clix / With chix / Burma-Shave
1950:
- He tried / To cross / As fast train neared / Death didn't draft him / He volunteered / Burma-Shave
- My job is / Keeping faces clean / And nobody knows / De stubble / I've seen / Burma-Shave
- Her chariot / Raced 80 per / They hauled away / What had / Ben Hur / Burma-Shave
1951:
- Drinking drivers / Don't you know / Great bangs / From little / Binges grow? / Burma-Shave
- Proper / Distance / To him was bunk / They pulled him out / Of some guy's trunk / Burma-Shave
1952:
- Pedro / Walked / Back home, by golly / His bristly chin / Was hot-to-Molly / Burma-Shave (repeated in 1963)
- The wolf / Is shaved / So neat and trim / Red Riding Hood / Is chasing him / Burma-Shave
- Missin' / Kissin'? / Perhaps your thrush / Can't get thru / The underbrush — try / Burma-Shave
- A chin / Where barbed wire / Bristles stand / Is bound to be / A no ma'ams land / Burma-Shave
1953:
- Around / The curve / Lickety-split / Lovely car / Wasn't it? / Burma Shave
1955
- Dinah doesn't / Treat him right / But if he'd / Shave / Dyna-mite! / Burma-Shave
- The big blue tube's / Just like Louise / You get / A thrill / From every squeeze / Burma-Shave
- To change that / Shaving job / To joy / You gotta use / The real McCoy / Burma-Shave
- The monkey took / One look at Jim / And threw the peanuts / Back at him / He needed / Burma-Shave
- Slow down, Pa / Sakes alive / Ma missed signs / Four / And five / Burma Shave
1959's ads included perhaps the worst of the "cringe-worthy" safety slogans:
- Said Farmer Brown / Who's bald / On top / Wish I could / Rotate the crop / Burma-Shave
- This cooling shave / Will never fail / To stamp / Its user / First-class male / Burma-Shave
- Don't / Try passing / On a slope / Unless you have / A periscope / Burma-Shave
- If daisies / Are your / Favorite flower / Keep pushin' up those / Miles per hour / Burma-Shave
- He lit a match / To check gas tank / That's why / They call him / Skinless Frank / Burma Shave
1960 saw the last group of original signs until 1963:
- Henry the Eighth / Sure had / Trouble / Short term wives / Long term stubble / Burma-Shave
- Ben / Met Anna / Made a hit / Neglected beard / Ben-Anna split / Burma-Shave
- Dim your lights / Behind a car / Let folks see / How bright / You are / Burma-Shave
- Angels / Who guard you / When you drive / Usually / Retire at 65 / Burma-Shave
1963 was the last year for the signs, most of which were repeats, including the final slogan, which had first appeared in 1953:
- Our fortune / Is your / Shaven face / It's our best / Advertising space / Burma-Shave
One sign considered, but never used:
[4]
- Listen birds / These signs cost / Money / So roost a while / But don't get funny / Burma-Shave
- (year unknown) Here lies / Heaven's neophyte / signaled left / then turned right / Burma-Shave