I've been searching for tires to build one of these.
This is a bush Christmas, at WeeWaa which is a cotton and cereal growing area in central NSW. In addition to the vista, the attire of those in the picture gives them away as farmers or bushes.
A typo, Gary? I suspect you mean "farmers or bushies" - someone from the bush. For our American friends, that is someone from probably a more remote country area.