Jeff, if you are of a mind to do the job yourself, you should know that the reason your horn/light rod is bent to begin with is that a previous owner got in a hurry and damaged the rod getting it out and back in. With a closed car such as your sedan, the rod is too long to remove into the interior of the car without bending.
What must be done is to disconnect the battery, and protect the interior from the dirty job ahead. Remove the wooden floorboard from the pedal area, loosen the steering box mounting bolts, remove the steering shaft retaining bracket where if fastens to the dashboard, rotate/lower the assembly sufficiently to point the steering shaft out the open driver door.
At that point, clean any oil/grease from the light switch housing below the steering box, as the interior of this housing is clean and must remain clean. remove the bale clip from the bottom and remove the housing to reveal the switch assembly within. Disconnect the horn grounding wire from the switch, remove the retainer clip and spring from the horn rod. Now, and only now, proceed to remove the horn/light rod/horn button assembly straight out the top of the steering shaft through the open door.
It is definitely worthwhile to attempt a straightening of the bent rod, but it's good to also have a good replacement lined up in case you are not successful in the straightening.
Before you do any of that, post some pictures of your Ford. We love pictures!