"There was a bit of a pause in the color parade when the market crashed in 1929, Tutt notes — colors got dimmer, more depressing, in somber greens and grays. And when cars were colorful, fenders were often painted black in a melding of the practical and the aesthetically pleasing: Dinged fenders could be easily and cheaply painted with asphalt paint, saving on repairs."
https://www.consumerreports.org/con...y-of-car-colors-and-why-are-we-so-boring-now/
Best not to look like a rat with a gold tooth in the Depression I guess ...
They went the other way here and dumped the US colours for brighter ones due to sluggish sales.
Ford advertising 1929 said "But colour selection cannot be determined by a layman, and thus, in the endeavour to produce articles in colour, which reflect the modern idea, most industries have failed".
Ford lost no time reading the market after the debacle of the T and the A.In ways, the model a was a failure.It didn't hold the market as long as planned,and the depression only highlighted its shortcomings with the public.There is a good argument in Ford not recouping his investment in retooling for the A during its run.In fact,they lost money from '29 to '46,almost the full run of the 'A' platform..war contracts were 'cost plus a dollar'.By mid 1930 it was clear something needed to be done,and Ford finally followed the market instead of leading it,with yearly model changes beginning in '32.Color was not going to save Ford,the only thing that did was the profits from the model T..it carried them for almost 20 years..
Original Model "A" paint schemes are way too conservative, so I did it my way. If your Model "A" has a non-authentic paint scheme, please post a picture of it here.
You are correct in that the A was somewhat of a failure as far as ROI was concerned however I am now wondering, was there any US-manufactured vehicle during that same or later era whose production that lasted any longer? It appears to me that technology was advancing pretty quickly where a vehicle was obsolete within a few years with regard to styling and mechanical advancements.
I am not so sure Tutt knew what he was talking about. Go look at other marques of vehicles of the same vintage and you will see quite the contrary. Ford built to his socioeconomic market, ...and people who drove Fords then were likely considered more frugal -and modest.