Sources inside Ford insist McNamara effectively killed the Edsel before the first car had even been sold, deliberately letting slip at its launch the car would be discontinued. The day after the first Edsel went on sale in 1957, McNamara was made a group vice-president responsible for all FoMoCo cars and trucks, and sure enough he began hacking away the division’s budget almost immediately. Within months he had reduced Edsel’s future product plans to little more than a different grille for 1960 Fords. From a old Motor trend article, McNamara didn't have time for performance only bottom line