The key is a good shot of the A pillar. The 28/29 had the distinctive shape to the cowl that just can't be seen in that photograph. If you have another photo with better quality and resolution, it could more easily be identified. The aftermarket headlamps (maybe sealed beam) and steely wheels with caps were common upgrades in that time frame.
I'm not sure what was done on the 35 Ford hood. My pop pretty much bought cars and drove them. I doubt if he did any changes himself but in those days, it may have been that way when he bought it. He sold the car, likely in Avon Park, FL., just before they flew their brand new bombers over to North Africa in 1944.